psychoanalysis was too costly for many patients. He saw that hypnosis
was a way to accelerate healing, effecting change in some people even
in a single session. He was able to use hypnosis to help people stop
smoking as far back as 1974!
His book "Trance and Treatment: Clinical Uses of Hypnosis," written
with his son, is a classic in the field.
http://www.floridahypnotherapy.com
